You might think that the biggest part of Communication is the message. I would like to suggest that in fact it is Feedback. Salespeople are typically terrible at listening. They think they need to talk to sell. In fact, selling and telling benefits are, for many, synonyms. Proving you have listened comes in many forms.The most obvious is reflecting what your client or prospect has told you through either paraphrasing in your own words or repeating what they have told you in their words.Other ways of proving you have listened comes with your body language.Giving Feedback also means helping our client realise that they have not told us everything they should have.