What’s this got to do with “selling”?

The graphic designer looked up from her notes with a dazed expression. “This is not sales training!” she exclaimed in an accusatory tone “Oh? So what WOULD you say it was then?” “It’s about LIFE!” A strange thing to say in an introductory sales training course? But not a unique experience. A retired teacher turned and said “Is this what you offer people? But all teachers should have this - it’s got nothing to do with Sales....”

A consultant said excitedly “I tried this stuff out” “With clients?” “No, with my family....”

So what are all these people seeing? A good sales process has got nothing to do with selling. It has everything to do with communication. If the salesperson can just stop selling altogether, and concentrate on communication, then the whole experience in the business meeting is not like a sale at all. After all, do you like being sold to? Didn’t think so. Do you like being listened to, heard, valued, understood? Thought so. But do you feel you never get those things when you are being sold to, or more truthfully, sold at? Typical.

So to buy with certainty, buy comfortably, spend larger amounts of money more regularly, we would need to feel in proper communication with no apparent salesmanship in evidence. The greatest sales craft therefore looks effortless and is invisible. And can be used in all LIFE situations regardless of any formal “sale”.

Now, just how much difference would that make to you and your business? Worth finding out?

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