Stop Cold Calling!

A contact of mine recently asked me about a series of emails she was receiving from another organisation about not cold calling.

You might be surprised to know that I agree with those emails. Just don’t agree with the solution.

If I understand that solution, it is to bombard people with emails so that you give in and make a decision. Not much of an alternative.

However, I still agree. Cold calling is brutish on both sides.

Scripted, unwanted, non-listening, bullying, ill-timed and insensitive.

Ideally we only want to talk to those who want to talk to us. Well that’s great if we already know who they are because they have told us so (through being an existing client, through our marketing, referrals, networking etc). But, generally speaking we have too few of those. Or at least that are inclined to contact us right now.

So we do need to do something to initiate the conversation.

Not cold calling.

A professional call instead.

And if we are very professional, very unscripted, careful not to intrude at the wrong time or take up time with something irrelevant (for now), gentle and genuinely curious, we can make that call to people who are not yet a contact of ours. It will be different.

Cold calling is dead. Long live the professional dial!

I end up saying weird things like “So, I think you are telling me you are not inviting me to see you because it’s not important to you right now.....oh, you ARE inviting me, sorry, I misunderstood, when did you have in mind?”

Do you want to know how the rest of the call looks like in your world? Concerned your people are cold calling or not making enough of any calls? Click here, http://www.westm25.sandler.com/requestinfo leave your details and I’ll call you. Professionally, of course.

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