Why do people buy from you?

I am always delighted to find how Sandler is proven right time and again from so many sources. People don't care about you or your service or product. They care about their own reasons. Morevoer they will flock to you if they believe WHY you are doing what you are doing resonates with their WHY. As we say at Sandler, "the WHY behind the WHAT"

I don't normally link to non-Sandler material. This has to be an exception.

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

When you have finished watching Simon Sinek, contact me to see how you can start working out your WHY and how to align that to your future clients.

Or read more about how Sandler gives you the strategies

http://www.growingbusiness.co.uk/6-simple-steps-to-sharpen-your-sales-process.html

and then contact me to work out how we can help your business.