Media worries

What are the common concerns that media organisations face right now?

With spend returning to the market, it would seem now is a good time for the industry. A number of big agencies are beginning to see significant upswing. WPP for example grew 18% last year. So the worst is over. Or is it?

Why are rates still so soft? Why cannot we get clients to spend more? Where is our 18%? Are there some tactics, strategies, techniques that could help make that sort of figure a reality? Not sure Sandler is the answer for you, but don’t suppose it’s worth considering is it?

At least we don’t get sucked in to time-sapping, resource-hungry  and demoralising  highly competitive tenders any more. Or do we get seduced by the sirens more often than we would care to admit? But competitive pitches are the only way to get new business, even retain existing clients, right? So do we allow ourselves to give away ideas and time in the name of holding marketshare?

I was director of a division of a specialist ad agency. We managed not to do pitches nor tenders. And won big international banks as clients. Don’t suppose you want to know how?

But we have to be in the game to win some business, don’t we? You cannot ignore the normal cycle of client and prospect chasing or you will just give it to the competitor. Or can you break out of the thrall of the professional buyer?

A PR agency client of mine recently worked out they saved 203 hours over 6 months by not playing the normal game, and still increased wins by a factor of 3. Don’t suppose that looks useful, does it? That kind of change would not make a difference to your wealth and business health, would it? No guarantee we could have the same effect on your business, but worth checking out by attending a seminar? Didn’t thinks so. But in case you did want to go, here is the registration link for the event on 11th September in Slough. See you there?