Sales and Marketing are often seen as almost competing with each other. And yet it's only when there is true alignment that the power of marketing can be effectively harnessed to produce revenue. In this blog we explore just how Sandler can help, not with sales, but with marketing.
You think the deal is done. All is good. And then they try to change what's already been agreed! What can you do? Particularly if it's a valuable logo or project!
Join us for an enlightening episode as Josh Shirley delves into the intricacies of selling SaaS (Software as a Service) solutions. Josh emphasizes the nuances of selling SaaS, highlighting the crucial differences from selling tangible products or services.
This week, we have an insightful conversation with Hannah Ajikawo as we explore the fundamental stages of awareness, consideration, decision, and post-purchase, shedding light on the complexities beyond the traditional "funnel" analogy.
We’re just not as comfortable in these remote-meeting settings as we are in person. And that means the revenue we generate in virtual meetings is not what it should be.
We’re all taught at some point that we need to ask for a Call to Action (CTA)– a request that the person we’re talking to commit to do something. And usually, we make that request. But how effectively?
You have a process for everything in your business; production, delivery, accounts and so on. But are you sure you have a process for sales? And a methodology that drives that process?
The “forecast” from the salesperson is not based on any meaningful data. It’s more of a guess. Often, what sales leaders hear is best translated as, “See, I’m a closer!” Or, if a deal collapses, as, “Look, it wasn’t my fault.”
